Ocean Property reveals that the trend for second homes or holiday homes in Pattaya remains strong due to the prolonged work-from-home trend. Buyers are increasingly looking for long-term accommodations or second homes for relaxation and work simultaneously. Customers are showing interest in the project “Ocean Portofino Jomtien-Pattaya,” with continuous transactions during the COVID-19 pandemic. Two perspectives from actual buyers are shared: one for personal use for relaxation and the other for investment as an asset to pass on to the next generation, reflecting confidence in Pattaya's potential for future recovery.

The real estate market in Pattaya continues to attract attention despite the ongoing COVID-19 crisis. While overall consumer decisions have slowed, there remains a segment of purchasing power seeking vacation homes or second residences, indicating a potential for sales growth. If the pandemic situation improves within this year, the market is expected to gradually recover and return to normal conditions starting in 2022.

Nonetheless, even amidst the COVID-19 outbreak, the demand for real estate in Pattaya has shown significant growth. According to data from Colliers Thailand, the average sales rate in the Pattaya condominium market in the first half of 2021 rose to 69.20%, an increase of approximately 1.20% from the second half of 2020. This is primarily due to a lack of new supply entering the market, preventing an oversupply situation, alongside the city's strong potential from ongoing infrastructure development projects.

Simultaneously, this has led to a shift in Thai consumer behavior towards increased work-from-home arrangements. With modern communication technology, the new workforce is no longer confined to a single location but is adapting to a Work from Anywhere lifestyle, which is expected to be a new trend post-COVID-19. Consequently, holiday homes are becoming an attractive option for those seeking a second residence for relaxation, work, and future investment value.

The extended Work From Home trend is changing consumer behavior
Mr. Napong Paripontpochanapisuti, Managing Director of Ocean Property Co., Ltd., a comprehensive quality real estate developer, stated that since the COVID-19 outbreak began in late 2020, the prolonged work-from-home trend has altered consumer behavior, leading them to seek more flexible living arrangements with increased relaxation space. The restrictions on movement due to lockdowns during the new wave of COVID-19 reflect the direction aligning with the reality of selling and marketing holiday homes in Pattaya, particularly the company’s project “Ocean Portofino Jomtien-Pattaya,” which has seen continuous interest during the pandemic, primarily from domestic buyers who view Pattaya as a tourist destination and a second home for relaxation, with a lifestyle conducive to family activities and only a 2-3 hour travel time from Bangkok and nearby provinces.


Mr. Napong Paripontpochanapisuti, Managing Director of Ocean Property Co., Ltd.

“From the trend of New Normal, real estate operators are facing changing consumer preferences for flexible living and relaxation spaces, leading to an increased search for long-term accommodations or second homes for relaxation and work,” Mr. Napong stated.

Another interesting aspect from Colliers Thailand's research in the first half of 2021 is that no new condominium projects were launched in Pattaya. Most projects have delayed their launches, and some may have adjusted their development plans due to economic impacts, resulting in the current market supply not exceeding actual demand.

Large condominiums meet the needs of new family homes
In addition to the limited supply creating sales opportunities for Thai buyers seeking second homes in tourist areas, the size of the condominium units also influences purchasing decisions. According to research data from Colliers Thailand, units larger than 100 square meters account for only 1% of the available supply in the market, approximately 610 units, as most new units in various projects are developed as smaller rooms.

“Upper-tier buyers are still looking for luxury condominiums with sea views and large rooms for their second vacation homes or to change their work-from-home environment to a more relaxing atmosphere. If the units are too small, they may not meet the needs for a second home, as most buyers consider the utility of space for all family members,” Mr. Napong explained.

Regarding “Ocean Portofino Jomtien-Pattaya,” the Over-Size Unit with 1-2 bedrooms ranges from 80-133 square meters, starting at only 6.9 million baht, developed to cater to the purchasing power for family second homes, serving as an investment and creating long-term asset growth potential. The location in Na Jomtien is expected to grow in the future due to the construction of a new expressway bypass (Motorway) No. 7 extension from Pattaya to Map Ta Phut, with an exit point located right in front of the project.

Two perspectives on real demand and balanced living
A second home in the tourist destination of Pattaya meets the lifestyle and relaxation needs of two families at “Ocean Portofino Jomtien-Pattaya.”

Mr. Wutthiwet Pipoonpanichkar shared his decision to purchase a condominium in Pattaya during the COVID-19 outbreak, stating, “My family and I decided to buy a unit in the project ‘Ocean Portofino Jomtien-Pattaya’ late last year, influenced by the overall development and continuous changes in Pattaya. I see Pattaya as a vibrant city.”

“Upon moving in, we truly feel relaxed and safe. Our family travels here in just over an hour from Bangkok and is not far from the motorway, allowing us to come for weekend getaways almost every week. Importantly, the project offers lifestyle activities by the sea and has a marina. From day one until now, my children have loved the atmosphere and boating activities.”

“Personally, the view of the sea and the activities that the whole family can enjoy together, along with the various amenities in the project, are significant. We see this as a family retreat rather than just an investment for rental purposes. I believe that the value of the condominium at ‘Ocean Portofino Jomtien-Pattaya’ will increase along with the growth of asset value, which will be something to pass on to our children in the future,” he added.

Meanwhile, Mr. Wirach Techamongkolaphiwat mentioned that the limited number of units in this project, along with the marina, which is one of its charms, differentiates it from other projects, prompting him to purchase his first unit in 2019 and recently acquire another unit.

“I decided to buy here, viewing it as a long-term asset to pass on to my children. Since I already have a unit, I bought another. Besides having a marina and amenities in the project, I have friends here, allowing me to visit often.”

The project “Ocean Portofino Jomtien-Pattaya” is a high-rise condominium with 37 floors and 268 units on over 120 rai of land, emphasizing design that offers privacy and maximum comfort, with a 180-degree view of the sea and yacht marina, allowing for panoramic sea views and experiencing a “marina lifestyle.” It is one of the most important landmarks in Pattaya, the only holiday home in Pattaya that provides an exceptional relaxation experience for everyone in the family.

Interested parties can visit the sample room at the project's sales office or online every day. For more details, visit the website www.oceanproperty.co.th or call 02-038-5013.
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